Del’s Shares Its Value Proposition
Popcorn, candy, nuts and fudge have universal appeal. These indulgences make people happy, and we in turn are favored with happy customers, that are happy to be visiting our stores. This all makes for a happy workplace experience.
Our proprietary and time-tested recipes include high quality, fresh ingredients, using non-GMO popcorn kernels that are popped directly over a flame without oil, in full view of our customers. Our products and processes, while easy to learn, have been characterized as art forms and embody nostalgia.
We are famous for combining nostalgia, top-notch customer service and products, with creativity. Our goal is to make every Del’s Popcorn Shop a unique and desirable destination to visit not only because of the products but also because of the décor. We are not fond of cookie cutter sameness, so our franchise owners are able to exercise their creativity and design flair, and perhaps incorporate local color and flavor, in designing their store lobby. We love DIYers. We offer suggestions on how to construct a layout that uses vintage display fixtures to create focal points and will assist in the display and merchandising of our products.
We have tested and tried our concept in multiple geographic and demographic markets and have found success in historic, high foot traffic business and tourist districts, regional shopping centers (possibly with drive-through service) and along busy routes. And we believe that your market should drive your days and hours of operation, not us, and we help you determine what is best for your market.
Franchise owners benefit from multiple revenue streams; in-store and drive-through snack sales, sales of gift baskets and other gift items designed around our products, in-store pick-up, local delivery and shipping orders received via our e-commerce site https://www.delspopcornshop.com. Franchise owners may also develop the lucrative corporate gift market in their protected territory.
We help preserve your profit margin with promotions based on rotating seasonal items like chocolate covered strawberries for Valentine’s and Mother’s Day, Popcorn Easter Bunnies, and Caramel Apples in the fall, rather than deep discounts and BOGO offers.
We worked diligently with the #1 franchise consulting firm in the US, iFranchise Group, to design a franchise offer that is well thought out, reasonably and competitively priced, with a sound and well-defined plan. We are committed to making Del’s the most preferred popcorn destination and to providing the training and support that our franchise owners require to maximize their profitability.
While we are new at franchising, our brand is 87 years old, and the Jacobs family has 135+ combined years of experience in the business. Del’s is a family business and we will treat you like family as well as you help us build our franchise organization from the ground up.